It Isn’t Just Burnout. It’s Something Deeper.


Hello Reader,

Have you ever found yourself lying awake at night, cycling through numbers and to-do lists, wondering why everything still feels so fragile even when it looks successful?

If so, you’re not alone. And there’s nothing wrong with you.

The Myth of the Unstoppable Founder

There’s a quiet pressure baked into entrepreneurship, especially for women and marginalized folks. It says: you have to hold it all together. Your success proves your worth. Being exhausted just means you’re committed.

But here’s the truth.

You can be passionate about your work and feel completely worn down by it.

You can love your clients and want to throw your laptop out the window some days.

You can be a capable, strategic, high-achieving entrepreneur and still be struggling.

None of that makes you weak. It makes you human. It means you are a human being doing hard work.

This Isn’t Just Burnout. It’s Something Deeper.

What many of my clients come in carrying isn’t just stress. It’s pain.

Pain about how hard it’s been. Pain for how lonely it can feel at the top.

Pain and grief for the parts of themselves they’ve sidelined to make space for “success.”

And beneath that?

Often, a deep belief that they’re the problem. That if they were just more focused, more confident, more disciplined, it wouldn’t feel so hard.

But when the systems weren’t built for you, and the culture rewards burnout as a badge of honour, it’s not you.

You Deserve to Feel Supported. Not Just Productive.

What I wish every entrepreneur knew is this:

Your business success doesn’t have to come at the cost of your mental health.

You are allowed to build a business that nourishes you.

You are allowed to rest before you break.

You are allowed to want — and create — more ease, without having toto justify it.

And no, that doesn’t mean abandoning your ambition. It means including yourself in the equation.

It means making support a part of your success strategy. Making it your strategic edge, not a last resort.

What Might Change If You Weren’t Doing This Alone?

If any part of this resonates, I invite you to sit with this question:

What would shift if you didn’t have to carry it all by yourself?

Support doesn’t have to be loud or urgent.

Sometimes, it sounds like a voice note check-in when you’re in distress.

Sometimes, it’s someone who understands both your trauma history and your launch calendar.

Sometimes, it’s simply having a space where you don’t have to pretend.

You don’t have to wait until you’re burned out or think you’re broken to ask for that.

If you want to explore what support could look like for you, I offer 1:1 therapeutic support tailored for business owners. There is no push, no pressure, and no performance required.

You can learn more and book a free call here.

Or not. Either way, I’m glad you’re here.

There’s nothing wrong with you. You truly are doing your best. And that matters.

With much warmth,

Hi! I'm Shula, The Entrepreneurs' Therapist.

I support women business owners who want to care for the emotional and mental well-being in an era of relentless stressors that make you want to lose your shit on the daily.

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